About Us

With creativity flowing under the backdrop of a pandemic, KOIX was officially created in 2021.

John and Ellie King are a husband and wife team and founded KOIX together in their South East Melbourne home. They are a local community minded family that are involved in the Australian basketball community in many ways and wanted to give the basketball community a local brand that Aussies can be proud of.

The name KOIX derives from the word Coex which means ‘A New Era’ and is exactly what the brand is for the Australian basketball shoe market. The letters were changed to match family names, and thus the name and brand ‘KOIX’ was born. KOIX is a new era, a new era for basketball shoes in Australia, a new era for the Australian baller, a shoe made by ballers for ballers.

KOIX works with individuals, basketball associations and domestics clubs to deliver shoes to their basketball teams and players. We are happy to discuss the opportunities that this could bring to your association or club.

KOIX is the shoe made by ballers for ballers!

Basketball player in black jersey jumping for a shot while an opponent in yellow jersey attempts to block
Photo showing the legs and feet of three people standing side by side on a gym floor, wearing athletic shoes in blue, green, and black, with a dark blue wall in the background.
Young man in white sports shirt and black shorts holding a basketball, standing outdoors with modern buildings and trees in the background.
Kids and adults playing basketball in a gym, with one child stepping on a basketball as they prepare to jump.
Close-up of a person's feet wearing blue and white athletic shoes with yellow eyelets, resting on a red and black rugby ball on a wooden floor, with the person's other foot in a black sock in the background.