KOIX is founded by Brooklyn born and raised basketballer John King and his Australian wife Ellie King. John spent much of his youth wishing he had the right shoes to play on the rough city courts around NYC and with his basketball obsession that was Brooklyn strong, he gained a passion for basketball shoes that most ballers can relate to.

Following on from his college basketball career and prior to embarking on an international professional basketball career, John worked at a large multinational shoe company in the famous fashion district of NYC. While working alongside a great team there, John got to know the ins and outs of the shoe business and his shoe obsession was further solidified.

John then went onto play professionally around the world following his passion and love for the game. Shortly after landing to play professionally in the tropics in Australia, John met his soon to be wife Ellie. Ellie was in Darwin on a business trip and swiftly ensured John that Melbourne could be the place to fully embrace his Brooklyn baller culture on and off the court.  Ellie grew up playing netball as a defensive minded and positioned player, the sport was quickly replaced by Basketball when John and his basketball world married Melbourne raised Ellie. Fast forward 7 more pro career seasons, 6 years of marriage, two beautiful children, and a pandemic later John and Ellie King founded KOIX. KOIX is the basketball shoe Australian basketballers have been waiting for, the shoe made by ballers for ballers!

With memories of receiving fresh basketball shoes when playing on different AAU, high school and college teams, John knew Australia was missing out on a way to support sport participation and the Australian basketball market. With ballers in mind KOIX aims to simplify the way beginner, intermediate and elite Australian basketballers obtain basketball shoes.

KOIX aims to give the Australian basketball culture an identity within the shoe market by creating a brand that is owned down under, made by a basketball family with the Australian basketballer in mind.

KOIX is the shoe made by ballers for ballers!